In an interview with DPL News, executives from Coca-Cola Bottlers and Electrolux revealed the financial benefits of adopting AI in their customer service operations. By: Alejandro González Sep 4, 2026 Las Vegas, United States. Digital transformation in customer experience is no longer a futuristic promise. It has become an operational reality driven by Artificial Intelligence (AI). […]
Christina Berg
As Vice President of Finance, Christina provides strategic financial leadership and robust internal controls across Business Services North America (BSNA), CBS, Procurement Services, and enterprise-wide corporate functions. In this role, she oversees business operations including audit and tax filings, treasury operations, payroll alignment, and accounts payable to maintain strong governance, compliance, and financial integrity across the company.
With more than 18 years in the Coca-Cola system, Christina has built a distinguished career marked by steady progression from entry‑level roles to senior leadership positions within CCBSS, BSNA, and Coca-Cola Refreshments (CCR). Her breadth of experience and deep institutional knowledge enable her to connect financial strategy to business priorities while supporting multiple Coca-Cola System entities with rigor and precision.
Most recently, Christina served as Senior Director, Finance Business Services, Record to Report, where she led core accounting, cost management, and operational tax disciplines for seven bottlers. Her leadership played a key role in safeguarding the accuracy of financial statements, ensuring GAAP compliance, and navigating complex regulatory requirements with confidence.
Christina joined the Coca-Cola system in 2007 working as an accountant with Coca-Cola Enterprises (CCE). She has been recognized with such accomplishments as business efficiency excellence, cost avoidance, implementing technology into financial operations, data analytics, and process improvement.
